While most people rely on dry shampoo in between washing, what goes unrealized is that dry shampoo is only useful for those with finer texture hair, which only makes up approximately 20% of the population. Beyond that, dry shampoo has zero hydrating & cleansing benefits! Our Founder Laura Costa, a Celebrity stylist for over 15 years, realized a large gap in the market for hair care products that could effectively breakdown build-up on hair and scalp between shampoos. Although there are dry -shampoos, there are not many cleansing products focused on hair and beards that actually hydrate, cleanse and refresh the hair and scalp. In a world where cleanliness, time and sustainability are top of mind, consumers are searching for a product that will provide them peace of mind in terms of quality, efficacy and safety. 

Dede hair and beard purifying mist is the first of its kind to the clean beauty market. Dede is a revolutionary vegan product that makes hair and beards fresh. Better yet, it’s completely safe to use from head to toe.

Dede provides the community with a new solution to hair cleanliness by delivering a cutting edge, non-toxic, vegan product combining chemistry and nature with an eco-conscious philosophy for the new clean beauty.